Southworth Clubs
During my tenure at Southworth Development, I spearheaded the development and design of an array of web and print materials for their six independently branded properties, which spanned multinational locations: The Abaco Club, Creighton Farms, Machrihanish Dunes, Meredith Bay, Renaissance, and Willowbend. My responsibilities encompassed refreshing websites, crafting event materials, and producing a variety of both digital and print collateral including brochures, e-mails, informational illustrations, logos, and signage.
UI/UX
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Graphic Design
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Signage
Upon joining the team, I assumed leadership in revamping the Creighton Farms website, leading the conceptualization, presentation of prototypes, facilitation of constructive critiques, and oversight of implementation, while ensuring compliance with accessibility standards and consistent scaling across platforms and devices.
Collaborating closely with Creative Directors, Marketing Directors, and associates, I played a pivotal role in driving brand activation initiatives and shaping artistic direction across mediums such as video and photography. Additionally, I conducted regular market research to ensure our products and marketing strategies remained at the forefront of technology and exceeded competitors' offerings.
My ongoing interest in architectural imaging from my previous role at JLL allowed me to continue creating impactful graphics, including vectorizing floor plans, designing layouts, and producing two and three-dimensional renderings of exteriors as needed.
Upholding stringent creative standards, I fostered extensive collaboration with marketing teams to ensure the consistent and impactful implementation of brand identity across all communication channels.
